Christine Columb, Marquette High School, Teacher “We had to do all the things that you would normally have to do when you start a business. The students made all of the decisions.”
Grace H., Marquette High School, Student “This is going to be a really nice place to chill out and each lunch maybe, or chill here before class starts. Definitely take a business class!”
Marah E., Marquette High School, Student “I have designed the logo and menu for the coffee shop that we’re opening up.”
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Career Focus

Prepared for immediate employment, advanced certifications, and further education.

Who Can Attend

This class is typically available to students in grades 10 - 12.


This Marketing class is the foundational course for all pathways in Marketing Education. Marketing addresses all the ways in which marketing satisfies consumer and business needs for products and services. Students will:

  • Develop an understanding of marketing functions
  • Understand how marketing functions affect all businesses
  • Learn basic marketing concepts
  • Learn the role of marketing in our economy


Develop skills in applying economic concepts to:

  • Marketing
  • Distribution and logistics
  • Marketing information management
  • Finance in marketing
  • Product/service planning
  • Pricing mixes
  • Promotional strategies
  • Personal selling

Michigan and National Employment and Wage Data

Bachelor's Degree or Higher

  • Accountants and Auditors
  • Appraisers and Assessors of Real Estate
  • Audio-Visual and Multimedia Collections Specialists
  • Career/Technical Education Teachers
  • Chief Executives
  • Compliance Officers
  • Cost Estimators
  • Credit Analysts and Counselors
  • Designers, Graphic & All Other
  • Financial Analysts
  • Loan Officers
  • Market Research Analysts and Marketing Specialists
  • Meeting, Convention, and Event Planners
  • Personal Financial Advisors
  • Public Relations Specialists
  • Purchasing Agents, Except Wholesale, Retail, and Farm Products
  • Sales Representatives, Wholesale and Manufacturing, Technical
  • Securities, Commodities, and Financial Services Sales Agents
  • Specialists, Financial, Human Resources & Labor Relations

Associate's Degree, Long Term Training, Apprenticeships 

  • Broadcast Technicians
  • Claims Adjusters, Examiners, and Investigators
  • Funeral Service Managers
  • Human Resources Assistants, Except Payroll
  • Photographers
  • Real Estate Sales Agents

Certificate or Moderate-Term Training 

  • Advertising Sales Agents
  • Audio and Video Equipment Technicians
  • Bill and Account Collectors
  • Clerks
  • Data Entry Keyers
  • Eligibility Interviewer
  • Insurance Sales Agents
  • Sales Representatives, Except Technical
  • Secretaries, Legal, Medical
  • Sound Engineering Technicians
  • Tax Preparers
  • Travel Agents
  • s

High School Diploma or Equivalent & Short-Term Training 

  • Cashiers
  • Clerks
  • Customer Service Representatives
  • Gaming 
  • Library Assistants, Clerical
  • Receptionists 
  • Retail Sales 
  • Sales Representatives, Services, All Other
  • Secretaries and Administrative Assistants
  • Switchboard Operators

Students should inquire within their guidance office about high school curriculum requirements that may be satisfied through a CTE class, as this is determined individually by school district.

College credit(s) possible (CLEP Test required)

  • Students have the potential of earning college credits by achieving satisfactory scores on the College Level Examination Program exam (CLEP)
  • Each college reserves the right to set its own credit-granting policy
  • Contact your college(s) to find out the score it requires to grant credit, the number of credit hours granted, and the course(s) that can be bypassed with a satisfactory score

Marketing is a new class at MSHS and certifications may be available in the future.


Wake U.P. Coffee Shop

Wake U.P. is a student-run coffee shop that is open to all students and staff of the high school!

The Wake U.P. Coffee Shop is located inside Marquette Senior High School. Wake U.P. is a student-run coffee shop that is open to all students and staff of the high school. Marketing instructor, Christine Columb, and her 2017-18 students started the coffee shop from scratch, and a new group of students will be continuing the hard work of past students, and implementing new and exciting products, promotions, and ideas this school year. As students are learning the principles of marketing, they are applying all of this new knowledge and putting it into action in the coffee shop.